Those environmentalists really crack me up sometimes. They rage against the evil multinationals and "Big Oil" and how pure they themselves are in comparison.

Multinational corporation WWF claims to supports grass roots activism in such activities as Earth Hour- a totally pointless exercise in sitting in the darkness for one hour each year contemplating what it will be really like when all the coal fired power stations are shut down by carbon charges.

In Australia this particular folly has been pushed hard by the Sydney Morning Herald and the Melbourne Age which are owned by Fairfax Media. Fairfax actually owns a 33% stake in a company called Earth Hour Ltd.

Hold on! That's a capitalistic company running a grass roots campaign supported by a media organisation that has never disclosed its stake in the outfit.

Very honest indeed.