Gillette, the world’s biggest purveyor of men’s shaving accessories, decided that it needed to jump on the “progressive” (i.e. crazy leftist) bandwagon.

First it thought it would be cool to insult its customer base (i.e. mainly men) by accusing them of being accessories to bullying and domestic violence by letting it go on right under their noses and being afraid to confront their mates.

Not content with insulting their customers, they turned up the dial to complete revulsion with an ad featuring a transgender person learning to shave his/her face.

I’m not sure whether these ads were confined to the USA or whether they made their way to Australia. Where I live the TV ads are mainly local companies, agricultural products and junk food, so I don’t know what city people endure.

I do know that people all over decided to dump Gillette and buy products by other companies, such as this one.

So the big reason to revisit this is Gillette recently revealed their financial results for the last year.

A LOSS of $8 billion.

They put it down to people shaving less frequently,but that has been a fashion trend for several years now, which a normal commercial entity would work around.

$8 billion (US Dollars, that is)

That is $1 for every person on the planet.

Yet another confirmation of the saying: “Go woke, go broke.”