Facebook’s Advertising Policy

There is no doubt that Facebook is a very sick organisation. Its business model of spying on its users (of all ages) and then using that information is seriously flawed. I am glad that I got off facebook and use mewe.com and xapit.com instead.

From news.com.au

Lobby group Reset Australia ‘floored’ by Facebook advertising loophole for teens

An investigation has exposed an alarming loophole on Facebook that gives advertisers the opportunity to do something very disturbing.

 
Facebook ads target teens
 

Advertisers looking to take advantage of young people on Facebook with harmful content such as extreme weight loss can reach 1000 teenagers for less than it costs to fill up a car.

That is one of the alarming takeaways from a report that has laid bare how easy it is to target people aged between 13 and 17 with ads relating to extreme weight loss, gambling and dating wealthy men.

Reset Australia – a lobby group monitoring digital threats to democracy – recently released a report titled Profiling Children for Advertising: Facebook’s Monetisation of Young People’s Personal Data.

It has also released a 47-second video showing how easy it was to target the harmful ads toward young people.

The report has exposed the alarming loophole.

The report has exposed the alarming loophole.Source:News Regional Media

“This sort of profiling is part of Facebook’s day-to-day business model,” the report read.

“Reaching a thousand young people profiled as interested in alcohol will cost advertisers around $3.03, $38.46 for those interested in extreme weight loss, or $127.88 to those profiled as interested in smoking.”

The organisation developed a ‘dubious ads’ campaign and was able to get approval for ads that “reinforced body image ideals, set to be delivered to those profiled as 13-17 years old and interested in extreme weight loss”.

The report said one ad encouraged young girls to connect and chat with wealthy men.

It was set to be delivered to those profiled as female, 13-17 years old, single and interested in online dating services.

 

Another ad which reached the approval stage encouraged people to “win prizes in mobile-game-style gambling,” which was set to be delivered to those profiled as 13-17 and interested in gambling.

Facebook rejected two of its ads featuring regular cigarettes, but when it resubmitted the ads displaying electronic cigarettes, they were approved. Picture: supplied Reset Australia

Facebook rejected two of its ads featuring regular cigarettes, but when it resubmitted the ads displaying electronic cigarettes, they were approved. Picture: supplied Reset AustraliaSource:Supplied

Smoking and dating were among 'dubious ads' that Reset Australia got approved to run on Facebook. Picture: supplied Reset Australia

Smoking and dating were among ‘dubious ads’ that Reset Australia got approved to run on Facebook. Picture: supplied Reset AustraliaSource:Supplied

Reset Australia executive director Chris Cooper said it was wrong Facebook knew young people were interested in weight loss at all, let alone advertising for it.

“Extreme weight loss was the most concerning (outcome of the report),” Mr Cooper told NCA NewsWire.

“It is obviously inappropriate to advertise to young people about alcohol, tobacco and gambling but at least the ads are more controlled and restricted.

“However, with weight loss there is very little control around it. The fact Facebook knows young people are interested in extreme weight loss is concerning, and then selling access to the relevant profiles. It floored us to be honest.”

Reset Australia got the ads approved but did not run them.

Mr Cooper also said the aim of the report was not the ads or advertising standards, rather the surveillance of young people.

“The really important thing here is we should be concerned not just about content of these ads but more the surveillance and tracking of teens,” he said.

In a statement provided to NCA NewsWire, a Facebook spokesman said ads were reviewed by software and staff.

“Keeping young people safe across Facebook and Instagram is vital,” a spokesman said.

“We have significant measures in place to review all ads before and after they run, including automated systems and human reviewers.

“Anyone advertising on our platforms must comply with our policies along with all local laws and codes, such as those restricting the advertising of alcohol to minors in Australia.

“Facebook does not sell your information. Instead, advertisers and other partners pay Facebook to show personalised advertisements to people on the Facebook company apps and technologies.”

Reset Australia is urging the federal government to follow the UK and Ireland in moving to prevent the trade of teenager‘s data.

“The UK has passed the Age Appropriate Design Code which gives young people the maximum level of privacy protections and Ireland has passed a very similar code,” Mr Cooper said.

The Australian government is conducting a privacy review which is examining traditional media as well data use by tech companies.

Cancelled Facebook

I pressed the “Delete” button on Facebook yesterday.

The last straw for me was the suspension of President Trump’s account. I put up with the claims of political censorship, the manipulation of algorithms, the massive privacy breaches, the ever-increasing ads….

When an American platform deletes the current President of the United States, it seems to me that there is a line of political contempt and arrogance that has been crossed.

I am sad to be missing out on the opportunities for sharing with people and for the huge platform that Facebook offers. On the other hand, I did live most of my life without Facebook.

I am sure there will be another better, more free medium that emerges, and when it does I will be there. In the meantime I will be blogging more and I am also on mewe.com and xapit.com

Freedom of Speech on the Internet

Last week John Dickson, a prominent Christian commentator, reported that a post of his had been removed from Facebook. He had written a respectful commentary on the push for same sex marriage and someone had complained. After Dickson protested to Facebook the post was restored. 

Other Christian commentators have also noted from time to time that their posts mysteriously disappear from Facebook, especially when they write something contrary to the “establishment position” on sexuality issues.

Facebook is a private company and so they can regulate the contents of their web-site any way they like. They can delete posts they don’t agree with and promote ideas that they like.

It is ironic that destructive media such as porn can publish almost any vile or perverted thing with impunity, but those who call for traditional values on sexuality often find their appeals stifled by providers.

Here is the good news- you don’t have to be on facebook. Many platforms for promoting ideas exist outside of facebook and are not censored. Some of them require some work to get up and running.

Blogs are great. A blog is simply a collection of articles produced by one person or group over a period of time. This article is written on a blog. Most browsers allow you to subscribe to various blogs (sometimes via extensions to the browser). You read the content you want uncensored by any corporation. This wikipedia article on blogs is very interesting.

A blog (or RSS feed) usually has this symbol on it. Some browsers  show the symbol in the URL bar. Subscribe to the blog and you can automatically receive articles as they are posted to it.

If you use a variety of devices, and want to read blogs in more than one place, then an aggregation service might be the thing for you. I use feedly.com. Rather than subscribing to each blog on every computer, phone or tablet you own, you just log in to feedly and enter your blog details there. The nice thing is that feedly has an app for mobile devices, and many desktop and laptop web browsers have extensions that will notify you of new posts and allow you to look at a summary list without going to the feedly page.

If you want to produce your own blog, there are many providers who will let you set up your own blog for free. WordPress.com and blogger.com are the best known of these, but there are thousands of them. In a matter of minutes you can set up your own blog and be publishing your ideas to the world. Often these free services put ads on the bottom of your posts and offer a premium service where for a small fee you can have the ads removed. If you want your thoughts to be posted on other social media sites, most have buttons that allow you to link to facebook etc.

The other under-recognised social media platform is Google Plus. Whereas Facebook is where you link up with friends and acquaintances, G+ is a place where you can quickly meet up with a huge community of people who share the same interests you have- the friends you would like to have in real life. I find that generally people are more positive, respectful and have more useful things to say on G+ than on FB. Google have done a great job in fostering communities of interest and in allowing people to control who they share with than facebook.  As far as I know there has not been the kind of censoring that takes place on facebook.

I am finding that, after a number of years on social media, I am tending more to turn to the blog if I have something substantial to say, Google Plus for short comments or specific interests and less involvement on facebook except for local, family and church-related things. 

So even though it feels like facebook is universal and everyone is on it, there are other media for communication.