The hashtag #witchtok has accrued more than forty-five billion views on TikTok. Eight million #witchcraft Instagram posts provide details of moon rituals, hexes, tarot cards, herbal potions, and spells. Pages on Reddit such as r/witch (101,000 members) and r/witchcraft (383,000) garner hundreds of daily comments and advice on friendship spells, drying herbs, charging crystals, and candle divination. Melanie Phillips