It amazes me that in less than a century Christians have gone from opposing over-consumption at Christmas to demanding it be done in Christ’s name alone. The explanation may be in the numbers. Two-thirds of the U.S. economy is based on consumer spending, and 50-75 percent of most retailers annual profits are generated during December. This means the weeks before Christmas are the high holy days of consumerism. If Christians engaged the Advent season as they did in generations past, by modelling moderation and self-denial or by ignoring the holiday altogether, it would likely destroy (what remains of) the economy.

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